In today’s interconnected world, proficiency in digital marketing is no longer an advantage, but a necessity for both business growth and career progression. Digital marketing is a broad term that encompasses various online strategies and tactics used by businesses to promote their products, services, or brands to a target audience. It involves leveraging digital channels, platforms, and technologies to reach and engage with potential customers. Digital marketing refers to the use of digital channels such as search engines, social media, email, mobile apps, and websites to promote and advertise products or services the main goal of digital marketing is to reach and engage with potential customers, increase brand awareness, and ultimately drive sales and revenue. It’s a multifaceted approach that leverages various online channels and technologies to create a compelling online presence. Key components of digital marketing include